Dork - Sidin Vadukut

Today I attended a book reading session by Sidin Vadukut at IIM Bangalore's business festival Vista 2010. His book "Dork" details the life of Robin 'einstein' Varghese, a management graduate venturing into the management consulting industry. The book releases today and should be in book stores in a couple of days. It breaks away from the "Life during MBA" mould and focuses on Life after MBA, something Chetan Bhagat also touched upon in his book 2 states. Interestingly, Vadukut revealed that the cover of his book is designed to target the youth, feel young and energetic and look deceptively like it belongs to the Chetan Bhagat genre! Sidin was candid during the session, cracked several witty jokes and had visibly scored with the audience who couldn't help laughing at even some of the more slapstick jokes. His rendering of his character and situations though definitely made the book sound like it would be fun to read. Vadukut is an alumnus of NIT Trichy and IIM Ahmedabad, following which he worked with AT Kearney, a leading management consulting firm.

Guess what Diary, I actually ordered the book from flipkart and got a signed copy at a decent discount! And I have spend some part of the last 2 days reading the book as discussions about consulting companies and their recruiting processes get discussed ad nauseam around me.

On a side note, Sidin is very very bitter about the 16 rupees he is making on each of these books. He went on a long tirade lambasting the entire publishing industry for plundering the creatives, and now I see in today's newspaper that he has gone ahead and created a breakup for Livemint to publish on the breakup of the cost structure of a book, how much does the publisher make, how much does the retailer make and that the author is left with precious little. Ironically his own book is priced at Rs. 200 and I have a feeling that these percentages may not hold for books at all price points, and there seems to be no explanation given by vadukut to that effect. I wonder how he rated himself so highly in the analytical framework he used for self analysis :p.



My opinions about this book dork have been swinging to extremes.. I loved the crack on Aravind Adiga in the beginning, read the next 40 pages where Sidin tries hopelessly to amuse, but all he manages is to alienate the character completely. I am no longer involved in the reading, its only a narrative, and I must say diary it is beginning to get interesting now. But I think I will sleep now and give waking up early yet another attempt. I already know I will snooze and sleep but what the hell.


Addendum: (Back cover of Dork)
From the desk of Robin 'Einstein' Varghese

Einsteins Office Theorems
1. Never volunteer for anything. That’s what interns are for.
2. It is better to assume and sit at home, rather than to call up and ask if it is a holiday.
3. The size of the HR department is directly proportional to the number of forms you have to fill when you join.
4. All information can be converted into a PowerPoint presentation. The reverse is impossible.
5. The CEO is always right. Even if it means only the CEO is left.
6. ‘A very rough draft’ means it was written with a BlackBerry on the loo.
7. When the coffee machine goes missing, it is time to sell stock.
8. ‘lndustry standard’ does not refer to your industry.
9. ‘Cost to company’ is a shameless lie. But so is your Linkedln profile.
10. Your IT team lives in a parallel universe where Firefox does not exist.
11. You are the ‘new guy’ till you get the water bottle with your name written on it in black marker.
12. The term ‘work-life balance’ usually refers to two different people.

Labels: Books, Comedy, Comic, Consulting, Management, MBA, Novel, Review, Sidin, Vadukut